Monthly Market Update | Ecommerce Trend – Livestream Marketing
Monthly Market Update | Ecommerce Trend – Livestream Marketing Livestream marketing is emerging as a distinct ecommerce channel that combines live video, product demonstrations, audience interaction and a direct path to purchase. During a livestream, shoppers can see products in use, ask questions, receive recommendations and respond to limited-time offers. The format reduces the distance between product discovery and conversion. Instead of moving […]