Optimizing Supply Chain: Logistics Startup Qafila Digitizes Freight Forwarding In The UAE
Founded in 2017 by co-founders Atif Rafiq and Jitin Manoharan, Qafila is a digital freight forwarding service provider that enables customers to book, track and manage shipments in real-time via its website and mobile app. The co-founders noticed how transportation and logistics is lagging behind utilizing digitalization and aimed to solve the sector’s inefficiencies. “A single pallet of goods has to pass between 6-7 companies in a single product shipment,” says Rafiq. “Today, this is all managed through phone, paper and, in some countries, by fax.
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