Qafila’s July 2024 Insights: Revolutionizing Omnichannel Trends and Innovations 


In the rapidly evolving world of logistics and retail, staying ahead of market trends and consumer behavior is crucial. Qafila’s July 2024 insights delve into the latest omnichannel strategies, technological advancements, and consumer preferences shaping the industry. Drawing from comprehensive reports and data, we explore the significant shifts and innovations that are redefining the logistics landscape. 

Overview of Omnichannel Trends

Omnichannel Trends

In July 2024, the omnichannel landscape continues to evolve, reflecting significant changes in consumer behavior and technological advancements. One notable trend is the sharp decline in curbside pickup options offered by retail chains. In 2023, only 25.3% of retail chains in the Top 1000 provided curbside pickup, a steep drop from 46.1% in 2022. This shift highlights a growing preference for other omnichannel options such as Buy Online, Pick Up in Store (BOPIS) and in-store stock checks, which have remained more stable. For instance, BOPIS usage only slightly decreased to 78.3% in 2023 from 80% in 2022, indicating its continued value to consumers who appreciate the convenience of picking up online orders in-store.  

Retail leaders are responding to these trends with strategic investments and innovations. Albertsons and Amazon Fresh, for example, have achieved high customer satisfaction ratings for their curbside pickup experiences, thanks to significant investments in ecommerce and infrastructure. These efforts include enhancing the ordering and fulfillment processes to create seamless transactions for customers. 

Strategic Investments and Innovations

Another significant development is the emphasis on mobile app features by retailers like Sam’s Club, which has focused on mobile app functionalities such as Scan & Go for self-checkout and personalized recommendations based on data analytics. This approach aims to elevate the customer experience by providing convenience and personalized service. 

Artificial Intelligence (AI) is also playing a crucial role in inventory management. Retailers are leveraging AI to predict demand, optimize inventory levels, and reduce waste. AI-driven analytics not only improve inventory accuracy but also support personalized marketing efforts by aligning stock levels with promotional campaigns. 

Emerging Technologies in Retail

Emerging technologies such as TikTok Shop and Augmented Reality (AR) and Virtual Reality (VR) are transforming the retail landscape. TikTok Shop has become a significant player in ecommerce, with retailers like Newegg achieving substantial sales through live shopping events on the platform. This seamless in-app purchase experience enhances customer engagement and drives sales. Similarly, AR and VR are being explored by retailers to enhance the shopping experience.  

For instance, Lowe’s Style Studio allows customers to visualize kitchen designs using Apple’s Vision Pro headset, while Walmart’s Beauty Virtual Try-On feature offers a realistic makeover experience. 

Customer Preferences and Behaviors

Customer Preferences and Behaviors insights

Customer preferences and behaviors are crucial in shaping omnichannel strategies. Smooth and confusion-free pickup experiences, short wait times upon arrival, and product availability for same-day pickup are key factors driving customer satisfaction. Additionally, a significant portion of consumers use retailer apps for BOPIS and curbside pickup, valuing features such as order notifications, text alerts, and easy store location identification.   

Embracing Mobile Technology

Developing a robust mobile app with features like real-time tracking, notifications, and easy-to-use interfaces can enhance the customer experience for BOPIS and curbside pickups. In the current market, customers expect seamless integration across channels, and mobile technology is a key enabler of this integration. A well-designed app can facilitate smooth transitions between online and offline shopping experiences, ensuring customers receive consistent service regardless of their chosen channel. This not only improves customer satisfaction but also drives loyalty and repeat business. 

Exploring AR and VR Technologies

Investing in AR and VR capabilities can offer innovative solutions for logistics clients, particularly in industries like home improvement and fashion. These technologies can provide immersive experiences for clients, showcasing Al Sharqi’s commitment to cutting-edge solutions. For example, AR can be used to create virtual showrooms where customers can visualize products in their own space before making a purchase. This not only enhances the shopping experience but also reduces the likelihood of returns, as customers can make more informed decisions. Similarly, VR can be used for training and simulation purposes, helping Al Sharqi’s staff stay up to date with the latest industry practices and technologies. 

Insights from the DHL E-Commerce Trends Report 2024

High Delivery Costs and Abandoned Baskets

One of the key findings from the DHL E-Commerce Trends Report 2024 is the impact of delivery options on purchase decisions. High delivery costs are a major frustration for shoppers, with 41% abandoning their purchase due to expensive delivery charges. Offering reliable and free delivery can significantly improve the online shopping experience and reduce cart abandonment rates. 

Importance of Personalized Shopping Experiences

The report highlights the importance of personalized shopping experiences and loyalty programs. Shoppers value reduced prices, spending rewards, and exclusive access to new products. Implementing these benefits can enhance customer loyalty and drive repeat purchases. 

Device Preferences for Online Shopping

Device Preferences for Online Shopping

The use of smartphones and retailer apps for online shopping is on the rise. Consumers appreciate the convenience and personalized experience offered by mobile apps, which often include features such as exclusive deals, streamlined navigation, and digital payment options. Additionally, the use of voice assistants for shopping is growing, with younger shoppers leading this trend. 


Qafila’s July 2024 insights highlight the transformative impact of omnichannel trends and technological innovations on the logistics and retail sectors. In response to advanced technologies, optimized mobile app functionalities, and AI, Qafila is well-positioned to meet the evolving demands of customers and drive operational excellence in the UAE. Our strategies will not only enhance customer satisfaction but also ensure Qafila remains at the forefront of the industry, delivering innovative and efficient logistics solutions. 

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